Promote and Track Your Next Release with Song Contest Prize Partner Play MPE

Win International Music Promotion and Radio Tracking

American Songwriter’s prize partner Play MPE has expanded the prizes for the 2024 Song Contest to include MTR radio tracking with each International Music Promotion Package! The Grand Prize winner will receive a comprehensive promotion package (for an album) to distribute a promotional release to radio, media, industry VIPs, curators, bloggers, and music supervisors. The package includes three (3) promotional sends with Caster, and unlimited secure hosting in Player. The release will also get three (3) months of MTR radio tracking, which currently monitors 5000+ radio stations across North America.

Promotion and Tracking Prizes for More Music Categories

American Songwriter’s Song Contest recently added more categories to highlight the diverse cross section of music genres. Songwriters and artists serious about building momentum in their music career can enter songs in categories including: Americana, Hip-Hop, Jazz, World Music, Rock, R&B/Soul, Christian, Pop, and more. To coincide with this expansion, Play MPE is providing International Promotion Packages (for a single) to each First Place winner (per applicable category). This includes distribution of a release to verified curators in radio, media, and more, plus unlimited secure hosting in Player, and 3 months of MTR radio tracking. Whether your music is format specific or multi-genre, Play MPE has active, verified, professional curators discovering and accessing the latest releases in every genre and format across six (6) continents, 24/7.

How Can Promoting Music with Play MPE Impact Your Release?

When music is promoted with the same tool music industry professionals use, it means your release will be seen in the same library (and context), as releases from major labels, subsidiaries, top independent labels, and professional promoters. Long-standing clients include Universal Music Group, Warner Music, Sony Entertainment, BMG, Big Machine, [PIAS], Curb | Word, Broken Bow, Sub Pop, Epitaph, Criteria, The Orchard, and many more. Play MPE has spread by industry experts relying on the platform for their promotional needs and for the use of their robust industry contact lists. Peer testimonials speak to their success with Play MPE. However, the Vancouver, BC, Canada based music tech company is passionate about making the business of music promotion not only efficient and secure, but also accessible to artists, promoters and labels of every level.

Play MPE provides the tools to promote and track music, as well as, complete, vetted, and up-to-date distribution lists. This means, not only can you create professional releases (promotion campaigns) with all of the essentials (broadcast ready files, metadata, assets, and more), you can send them directly to curators actively seeking music in your specific music genre and target market. Check out Play MPE’s Top Charts to see releases currently trending in Player.

One Radio Spin Can Equate to Thousands of Impressions

Playlist placements, sync licensing and TikTok virality are heavily sought after, yet coveted editorial playlists are typically dominated by top artists on major labels. Even with film & TV streaming platforms abounding, sync placements are increasingly harder to land simply due to saturation. These days every artist is savvy about licensing and music supervisors are swimming in potential cues. Becoming TikTok famous is also not as “paint by numbers” as it once seemed, and even when achieved, can be cumbersome to maintain, and often fleeting. Additionally, not every songwriter or artist is necessarily cut out for that type of self promotion, or even comfortable with it. There are many artists who simply want to make art and promote it in more traditional ways. Can you relate? If you want to build a solid fanbase with staying power, radio should be a part of a well rounded music marketing plan.

Radio play for a single can last for upwards of six (6) months, or even a lifetime if you happen to be one of the lucky ones to drop an instant classic. And with every spin, you won’t ever just reach one listener. You could reach hundreds if not thousands of listeners every time your song plays on the radio. Terrestrial, digital or satellite. One spin means many, many listeners. While the amounts range depending on the type of station and type of royalty (performance/songwriting/recording), it is commonly known that radio royalties pay far better than streaming royalties.

Making Radio Play Accessible to Unsigned Artists and Independents

Radio can seem like an intimidating, lofty dream reserved only for signed artists, but Play MPE creates opportunities and avenues for indies to get radio play. Non-Commercial (NonComm), college and community radio stations are open to newer artists so long as the music is mixed, mastered and broadcast ready (WAV/AIFF). There are also many Speciality shows at different times of the day on larger mainstream stations where newer artists can get featured.

Many promotional tactics and agencies are available, but can be difficult to measure, take time to see results, and can be expensive to execute. Radio offers a certain legitimacy that other avenues in the modern music realm cannot. Radio spins are as real as they get and are not based on algorithms. Radio is one of the remaining bastions of true curation. Streaming platforms offer the listener new music based on moods (happy/sad/mad), activities (spin class/yoga) or “for fans of”. Discovering new music on the radio can feel exciting and new because an actual radio programmer, music director, or DJ/Host actively checked out tons of music, and curated a selection of songs they genuinely like – and they have access to everything! You won’t hear 20 “upbeat sunny day songs” in a row. You will hear that radio show’s personal Jukebox of the moment. If you are lucky enough to get a spin in the mix, who knows how many new fans you might get. Some that weren’t even sure they were into your genre of music, until they heard your song! We all know those songs that are so good they go far beyond genre.

If you wrote one, make sure to enter American Songwriter’s 2024 Song Contest for your chance to win prizes from Play MPE. Maybe it will be your song that plays on the radio.

Radio Data Empowers Promotion Strategies

Take control of your career and get your music heard by professionals that can help you take things to the next level. Enter your song into American Songwriter’s 2024 Song Contest to be considered by a panel of incredible judges and for the chance to win prizes from Play MPE and more. Check out all of the prizes on offer for 2024 here.

If you don’t want to wait to win the 2024 Song Contest to start promoting your music with Play MPE – you can learn more about Caster, Player and MTR here.