Amy Ray Shares Apocalyptic Clip For “Dadgum Down”

October 30, 2018 10:36 am

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Just in time for Halloween, Amy Ray has shared an eerie new clip for her song “Dadgum Down.”

Directed by Sozo Bear Films’ Luke Pilgrim and Brad Kennedy, the video follows Ray as she tries to find her missing young daughter (played by Izabella Dzmitryieva) in a post-apocalyptic environment, encountering creepy scenes and an even creepier, mysterious group of uniformed villains along the way for a vibe that echoes Stranger Things and the Hunger Games trilogy. The group shot the video in north Georgia, where the real-life Ray lives with her family.

“I think the video for ‘Dadgum Down’ captures the frenetic yet moody nature of the song,” Ray says. “The song is about so many different things: loss, searching, emptiness and determination to roll with the punches and accept human nature for what it is. In my small north Georgia community everybody chips in to make things happen, so the video is really an example of ‘it takes a village’ to raise art or find a lost child.”

“Dadgum Down” is off Ray’s recently released album Holler. Watch the video for “Dadgum Down” and see Ray’s upcoming tour dates below.