Whether saving trees from being turned into paper, or choosing who in fact should see the green, AC/DC is feeling the winds of change in the musical environment.
Videos by American Songwriter
Whether saving trees from being turned into paper, or choosing who in fact should see the green, AC/DC is feeling the winds of change in the musical environment.
Ticketmaster has just announced that AC/DC’s next tour will feature ticket-free technology. This new process is will-call based, and requires the concertgoer to provide a valid photo ID and the credit card which completed the transaction, upon admission.
AC/DC decided to tread on new terrain “to help ensure fan club members and fans purchasing designated seats will be able to secure tickets at face value,” according to a statement from Ticketmaster.
To rid ticket-resellers of their ammunition, Ticketmaster arms concert attendees with this stricter more direct approach. Both environmentalists and concert patrons alike give a ‘thumbs-up’ to the equation where no paper equals no problem.
Trendy? Why wait? Earlier this summer Tom Waits used will-call based ticketing for his 13 date US theatre tour, to get the pesky third party out of the ticketing mix. Earlier this month Metallica made a new eco-friendly footprint as the first to use Ticketmaster’s technology in Europe. Keep a look out for forced will-call tours; soon they will be as easy to spot as reusable grocery sacs and hybrid cars.
Leave a Reply
Only members can comment. Become a member. Already a member? Log in.