PRESS RELEASE
In celebration of International Guitar Month and Earth Day (April 22), D’Addario's Playback program is sponsoring up to 50 Recycle and Restring events around the country. Players are invited to bring old strings (including their friend’s/bandmates) to participating dealers to recycle and have their strings changed with D’Addario NYXL or Nickel Bronze Acoustic strings. The Playback Restring and Recycle events will take place throughout the month of April and beyond with respective dates for each dealer listed below.
D’Addario has been consistently committed to environmental issues for many years, a commitment that’s resulted in a 75% reduction in packaging waste since the early 1990s and the most environmentally responsible packaging that is currently on the market. As the world’s largest maker of instrument strings and accessories, D'Addario has been a pioneer in sustainability for decades – from environmentally responsible packaging to robust tree re-planting programs. The company took its environmental commitment even further in 2016 with the unveiling of Playback, the world’s first-ever industry-wide instrument string recycling program. By implementing Playback, D’Addario continues to reinforce its role as an environmental leader in the music industry. For more information visit: : http://www.daddario.com/playback.
D’Addario has teamed with the global recycling organization TerraCycle to create Playback, a safe and independent way to recycle and upcycle instrument strings. Currently, municipal recycling systems in the United States do not accept instrument strings because of the metals and alloys they are made from. D’Addario will not only be rewarding players for recycling their own strings, but will accept all other string brands as well as part of this program. The program is currently only available in the U.S., and is free for any U.S. resident to participate. TerraCycle has worked on similar initiatives with Capri Sun, Garnier, Brita, Colgate-Palmolive, and dozens more to find economically viable ways to recycle waste. By finding a new way to recycle a previously unrecyclable product, D’Addario’s Playback program expands on the company’s goal of creating positive social change while minimizing its environmental footprint.
“In many ways, this program speaks to D’Addario’s commitment, not only to its loyal players and social responsibility, but also to its mission of building an ongoing, self-perpetuating cycle of music,” says company CEO Jim D’Addario.
Playback is a part of D'Addario's Players Circle loyalty program. Once registered, members that recycle strings are rewarded with points, which can be redeemed for new sets of strings, picks, gear and other accessories. The points can also be used to Play It Forward: members can donate their points to D’Addario’s non-profit organization, the D’Addario Foundation, to help fund music programs in underserved communities.
To learn more about TerraCycle or get involved in our recycling programs, please visit www.terracycle.comD'addario Playback String Recycle retail program at Russo Music.
2017 Playback Restring and Recycle participants:
All Music – Plainview NY Thursday, April 6, 2017 | 4-8PM
Hillje Music Center – Boerne, TX Saturday, April 8, 2017 | 10AM
Main Drag Music – Brooklyn NY Saturday, April 8, 2017 | 12-4PM
Downtown Sounds – Northampton, MA Saturday, April 8, 2017
Speedway Store – Tucson, AZ Tuesday April 11, 2017 | All day!
Hillje Music Center San Antonio, TX Saturday, April 15, 2017 | 10AM
KSM Music – Logan, UT Saturday, April 15, 2017 | 10AM
Ground Floor Guitar – Omaha, NE Saturday, April 15, 2017 | 1PM
George’s Music –Jacksonville Beach, FL Saturday, April 15, 2017
Instrumental Music -Santa Barbara, CA Wednesday, April 19, 2017
Russo - Asbury Park, NJ Wednesday, April 19, 2017 | 3-7PM
Corner Music – Nashville, TN Thursday, April 20, 2017 | 12PM
Instrumental Music – Ventura CA, Thursday, April 20, 2017
Rudy’s Music Stop – New York, NY Thursday, April 20, 2017
Guitar Czar – Salt Lake City, UT Friday, April 21, 2017 | 11AM
Instrumental Music -Thousand Oaks, CA Friday, April 21, 2017
Carlton Music – Lakeland, FL Saturday, April 22, 2017 | 10AM
Hillje Music Center– San Antonio, TX Saturday, April 22, 2017 | 10AM
Harry’s Guitar Shop – Raleigh, NC Saturday, April 22, 2017 | 10AM
Golden Music –Lakewood, CO Saturday, April 22, 2017 | 10AM
Music Village – Riverdale, UT Saturday, April 22, 2017 | 10AM
American Guitar Boutique – Phenix City, AL Saturday, April 22, 2017 | 10:30AM
Bailey Brother’s Music – Birmingham, AL Saturday, April 22, 2017 | 11AM-3PM
Mass Street Music – Lawrence, KS Saturday, April 22, 2017 | 1PM
Robert M. Sides Family Music Center – Horseheads, NY Saturday, April 22, 2017
Manchester Music Mill- Manchester, NH Saturday, April 22, 2017
Hot Licks Guitar Shop – Waldorf, MD Saturday, April 22, 2017
Heid Music – Appleton, WI Saturday, April 22, 2017
Heid Music – Oshkosh, WI Saturday, April 22, 2017
Heid Music – Madison, WI Saturday, April 22, 2017
Heid Music – Green Bay, WI Saturday, April 22, 2017
Advance Music – Burlington, VT Saturday, April 22, 2017
Hillje Music Center; New Braunfels, TX Saturday, April 29, 2017 | 10AM
Mississippi Music – Biloxi, MS Saturday, April 29, 2017
Blues Angel Music – Pensacola, FL Saturday, April 29, 2017
Sims Music – Columbia, SC Saturday, April 29, 2017
Tarpley Music – Amarillo, TX Saturday, April 29, 2017
Tarpley Music – Clovis, NM Saturday, April 29, 2017
Tarpley Music – Lubbock, TX Saturday, April 29, 2017
Tarpley Music – San Angelo, TX Saturday, April 29, 2017
Tarpley Music – Waco, TX Saturday, April 29, 2017
+ More dates to be announced
PRESS RELEASE
In celebration of International Guitar Month and Earth Day (April 22), D’Addario's Playback program is sponsoring up to 50 Recycle and Restring events around the country. Players are invited to bring old strings (including their friend’s/bandmates) to participating dealers to recycle and have their strings changed with D’Addario NYXL or Nickel Bronze Acoustic strings. The Playback Restring and Recycle events will take place throughout the month of April and beyond with respective dates for each dealer listed below.
D’Addario has been consistently committed to environmental issues for many years, a commitment that’s resulted in a 75% reduction in packaging waste since the early 1990s and the most environmentally responsible packaging that is currently on the market. As the world’s largest maker of instrument strings and accessories, D'Addario has been a pioneer in sustainability for decades – from environmentally responsible packaging to robust tree re-planting programs. The company took its environmental commitment even further in 2016 with the unveiling of Playback, the world’s first-ever industry-wide instrument string recycling program. By implementing Playback, D’Addario continues to reinforce its role as an environmental leader in the music industry. For more information visit: : http://www.daddario.com/playback.
D’Addario has teamed with the global recycling organization TerraCycle to create Playback, a safe and independent way to recycle and upcycle instrument strings. Currently, municipal recycling systems in the United States do not accept instrument strings because of the metals and alloys they are made from. D’Addario will not only be rewarding players for recycling their own strings, but will accept all other string brands as well as part of this program. The program is currently only available in the U.S., and is free for any U.S. resident to participate. TerraCycle has worked on similar initiatives with Capri Sun, Garnier, Brita, Colgate-Palmolive, and dozens more to find economically viable ways to recycle waste. By finding a new way to recycle a previously unrecyclable product, D’Addario’s Playback program expands on the company’s goal of creating positive social change while minimizing its environmental footprint.
“In many ways, this program speaks to D’Addario’s commitment, not only to its loyal players and social responsibility, but also to its mission of building an ongoing, self-perpetuating cycle of music,” says company CEO Jim D’Addario.
Playback is a part of D'Addario's Players Circle loyalty program. Once registered, members that recycle strings are rewarded with points, which can be redeemed for new sets of strings, picks, gear and other accessories. The points can also be used to Play It Forward: members can donate their points to D’Addario’s non-profit organization, the D’Addario Foundation, to help fund music programs in underserved communities.
To learn more about TerraCycle or get involved in our recycling programs, please visit www.terracycle.com
