Concert promotion biz Live Nation and beleaguered ticket retailer Ticketmaster have agreed to merge their companies into one massive live music powerhouse, an official press statement released today states.
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Concert promotion biz Live Nation and beleaguered ticket retailer Ticketmaster have agreed to merge their companies into one massive live music powerhouse, an official press statement released today states.
If the government doesn’t block the merger, the two will combine under the new Live Nation Entertainment. This eliminates the Ticketmaster brand name entirely, a name that many associate with legal battles with Pearl Jam, high ticket prices, and additional service fees.
According to the press release, Live Nation Entertainment plans to offer more pricing options and develop new ticket distribution methods and technologies.
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